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Meta’s Muse is outpacing ChatGPT’s early mobile launch
Meta's Muse app has outpaced ChatGPT in downloads during its first 12 days, achieving 1.8 million downloads compared to ChatGPT's 1.3 million in the U.S. and Canada. Muse also has more daily active users, with 642,000 compared to ChatGPT's 231,000. Its cross-promotion with Instagram and Facebook is expected to further boost its growth, signaling strong potential for becoming a major success for Meta.
Key points
- Muse recorded 1.8 million downloads in its first 12 days versus ChatGPT's 1.3 million.
- Muse's daily active users (642,000) surpassed ChatGPT's (231,000) during the same period.
- While Muse is available on both iOS and Android, the comparison was narrowed to iOS for accuracy, where Muse still performed better.
- Meta's successful promotion of apps like Instagram's Threads is likely to benefit Muse through integration with its platforms.
- Apptopia's estimates suggest strong early adoption, although exact internal metrics from Meta are unavailable.
Why it matters
- The comparison highlights the importance of app strategies in today's competitive AI landscape, reflecting trends seen with previous apps.
- Meta's aggressive cross-promotion tactics are becoming a blueprint for successful app launches, potentially reshaping app marketing strategies.
- In 2025, continued focus on user engagement and ecosystem integration will likely dominate mobile AI app developments.
Muse’s promising start points to Meta's ability to leverage its existing user base for new applications, reinforcing the significance of strategic launch and integration in the competitive landscape of mobile AI applications.