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Apple said to be developing new chips for smart glasses, Macs, and more
Apple is developing new chips for smart glasses and advanced computers, drawing inspiration from its low-power Apple Watch processors. The company aims for mass production with TSMC by late 2026 or 2027, focusing on non-AR glasses that use AI for enhanced user experience amid competition with Meta's Ray-Ban offerings.
Key points
- Apple is creating new chips for smart glasses and powerful Macs.
- The chips are inspired by the low-power processors of the Apple Watch.
- Mass production is planned with TSMC by the end of 2026 or into 2027.
- Apple's focus is on non-AR glasses that employ cameras and AI for user assistance.
- CEO Tim Cook aims to surpass Meta in the smart glasses market, where Meta has sold about 2 million Ray-Ban Metas since 2023.
Why it matters
- Apple's move is part of a broader trend in 2025 where tech companies increasingly integrate AI into wearable devices.
- The competition in the smart glasses market mirrors the early smartphone rivalries.
- Historically, Apple has focused on innovative hardware to maintain its competitive edge in emerging technology sectors.
Apple's initiative to develop new chips for smart glasses and Macs underscores its commitment to innovation and market leadership, particularly in a competitive landscape with Meta, reflecting ongoing trends towards AI integration in consumer technology.