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Apple plans to make Siri an AI chatbot, report says
Apple is reportedly transforming Siri into a chatbot similar to ChatGPT, codenamed 'Campos', integrated into iOS 27. This shift, influenced by competition from AI chatbots, marks a change from prior resistance against chatbot functionality. Apple's collaboration with Google's Gemini for AI technology highlights its efforts to catch up in the AI sector ahead of WWDC 2024.
Key points
- Apple is revamping Siri to function as a chatbot, codenamed 'Campos'.
- The new Siri will support both voice and text input to enhance user interaction.
- This transition reflects an adaptation to the AI landscape, responding to competition from firms like OpenAI.
- Previously, Apple opposed making Siri a chatbot due to a preference for integrated AI features.
- Concerns arise from OpenAI entering the hardware sector, led by former Apple design chief Jony Ive.
- Apple has lagged in AI advancements and is now partnering with Google’s Gemini for AI technology.
Why it matters
- The shift to AI chatbots is part of a broader trend in the tech industry, with major firms enhancing their AI capabilities.
- In 2024, AI and machine learning are anticipated to be crucial for tech evolutions, impacting consumer products.
- Apple's previous delays in AI updates reflect historical hesitance in adapting to market needs, especially against competitors.
Apple's pivot to develop Siri as a chatbot underlines its recognition of the evolving AI landscape, aiming to regain competitiveness and enhance its technology offerings while addressing user preferences.