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SaySo is a new short-form video app that aims to restore users’ trust in news
SaySo is a new short-form video app launched for iOS in the U.S. and Canada, aimed at restoring trust in news through curated content from vetted creators and journalists. Users can select topics for personalized news, and the app incorporates strict moderation and source validation to combat misinformation. It plans future expansion into the U.K. and additional markets while focusing on creator monetization.
Key points
- 1. Users increasingly distrust traditional social media for news due to misinformation and lawsuits, prompting the launch of SaySo.
- 2. SaySo offers curated news from vetted creators and independent journalists, aiming to restore trust.
- 3. Users choose topics of interest, receiving a Daily Digest of videos refreshed every 20 hours.
- 4. The platform includes a moderation queue to screen content before it’s published, enhancing integrity.
- 5. SaySo aims to launch a community notes feature for crowdsourced fact-checking.
- 6. Approximately 30 creators were onboarded at launch, with plans for creator monetization to be established.
Why it matters
- 1. Trust in traditional news media has significantly declined, with only 56% of U.S. adults expressing trust.
- 2. Similar platforms like TikTok and Instagram face criticism for being cluttered with misleading information.
- 3. The rise of short-form video content reflects a broader trend in media consumption and news delivery strategies.
- 4. The push for creator accountability and verification is becoming more pronounced as misinformation grows.
SaySo represents an innovative approach to delivering trustworthy news in a cluttered digital landscape, addressing user concerns over misinformation while fostering creator accountability. Its success could influence future trends in media consumption and journalism.