Archive — US — techcrunch
Google launches Doppl, a new app that lets you visualize how an outfit mightlook on you
Google has launched a new app called Doppl that allows users to visualize how different outfits look on them using AI technology. Available on iOS and Android in the U.S., the app lets users upload a full-body photo to try on outfits virtually. It builds upon Google Shopping’s virtual try-on features and is part of Google's exploration into interactive fashion technology.
Key points
- Google launches Doppl, an app for visualizing outfits using AI.
- Users upload a full-body photo and can select outfits from images or screenshots.
- Doppl can create static images or AI-generated videos of the user in the outfit.
- The app allows users to save looks and share them with others.
- Doppl is based on Google Shopping’s features simplifying access to virtual try-on technology.
- As an experimental app, accuracy is not guaranteed, highlighting its early-stages development.
Why it matters
- Doppl reflects the increasing trend of virtual fitting rooms in the fashion industry.
- The rise of e-commerce post-COVID-19 has led to greater demand for virtual try-on technologies.
- AI and machine learning advancements have enhanced user experiences in online retail through personalized recommendations.
- Companies are exploring interactive shopping experiences to engage customers, following trends in immersive technology.
Doppl represents a significant step forward in integrating AI with fashion, making virtual try-ons more personalized and accessible. Its experimental nature suggests ongoing developments in the merging of technology with consumer shopping experiences.