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Apple to pay $250M to settle lawsuit over Siri’s delayed AI features
Apple will pay $250 million to settle a class action lawsuit alleging false advertising regarding its AI features, notably Siri, for the iPhone 15 and 16. The lawsuit claimed that Apple misrepresented the capabilities and availability of new features, misguiding consumers. Eligible customers could receive up to $95. The settlement was made ahead of Apple's WWDC 2025.
Key points
- Apple agrees to pay $250 million to settle a lawsuit over its AI features marketing.
- The lawsuit alleged that Apple exaggerated the features of Apple Intelligence and Siri ahead of the iPhone 16 launch.
- Plaintiffs claimed customers were misled into believing advanced AI capabilities would be available sooner than they were.
- Apple faced accusations of false advertising, affecting consumer purchasing decisions.
- Eligible customers (iPhone 15/16 buyers between June 10, 2024, and March 29, 2025) could receive up to $95 per device.
- Apple did not admit wrongdoing but chose to settle instead of continuing litigation.
- Settlement comes just before WWDC 2025, where Apple is expected to showcase updates to Siri.
Why it matters
- This lawsuit highlights ongoing scrutiny in the tech industry regarding accurate representation of AI capabilities.
- Similar legal challenges have emerged as companies rush to incorporate AI features and market them aggressively.
- The settlement reflects growing caution among corporations to avoid litigation related to AI advancements.
- By 2025, many tech companies are focusing on integrating AI in a manner that ensures compliance with advertising standards.
The settlement underscores the importance of truthful marketing in the tech sector, particularly as AI features continue to evolve, and serves as a cautionary tale for other companies entering the AI space.