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Slate Auto teams up with Crayola to color its EV truck
Slate Auto, an EV startup backed by Jeff Bezos, partners with Crayola to offer colorful vehicle wraps for its customizable electric truck, enhancing personalization with signature Crayola colors. The wraps, priced at $1,549.99, come with a matching key fob and dashboard art piece, representing Crayola's first automotive collaboration as Slate continues to focus on simplicity and customization in its offerings.
Key points
- Slate Auto offers a base EV truck priced at $24,950 with a 205-mile range, emphasizing customization through wraps and accessories.
- The partnership with Crayola introduces five signature vehicle wraps for $1,549.99 each, enhancing product appeal.
- Included with the wraps are matching key fobs and custom dashboard art pieces, reinforcing the personal touch.
- Slate Auto emerged from stealth in April 2025 and has begun taking preorders; it focuses on direct consumer customization.
- Crayola's involvement marks its first venture into the automotive industry, likely indicating a trend toward colorful and personalized vehicle design.
Why it matters
- The trend towards customization in EVs aligns with 2025's focus on consumer personalization in various industries.
- Electric vehicles are gaining popularity as climate concerns rise, and innovative marketing collaborations can attract younger consumers.
- Crayola's partnership illustrates how brands are expanding into new markets to engage customers, particularly young families.
- Slate Auto's approach reflects the broader automotive industry's shift towards direct-to-consumer sales and tailored experiences.
The collaboration between Slate Auto and Crayola showcases the exciting intersection of automotive innovation and consumer personalization, setting a precedent for future industry trends in customization and community engagement.