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How to watch Apple’s foldable iPhone announcement
Apple's annual iPhone event on September 9 at 10 a.m. PDT is anticipated to showcase its first foldable smartphone, the iPhone Ultra, after seven years of competitors like Samsung. The event will also unveil the iPhone 18 Pro models and possibly new hardware, marking an important transition for Apple with new CEO John Ternus leading the announcement.
Key points
- Apple's event is scheduled for September 9 at 10 a.m. PDT.
- The company is expected to announce its first foldable smartphone, the iPhone Ultra, priced around $2,000.
- The iPhone 18 Pro and Pro Max models will also be announced for those preferring traditional smartphones.
- New hardware like an updated HomePod, camera-enabled AirPods, and new Apple Watches may be revealed.
- This event is significant as it marks the first major announcement under new CEO John Ternus after Tim Cook's tenure.
Why it matters
- The foldable smartphone market has been growing, with competitors like Samsung leading for several years since 2016.
- The anticipated launch aligns with current trends in the smartphone industry focused on innovation and user experience.
- This launch may influence future design and pricing strategies across the tech industry as other brands respond to Apple's entry.
Apple's upcoming event is a pivotal moment in the smartphone industry as it explores foldable technology, potentially reshaping market dynamics under new leadership.