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Threads tests adding ‘interests’ on profiles to connect users with topicaldiscussions
Meta's Threads is testing a new feature allowing users to add interests to their profiles, aiming to enhance connection to topical discussions. This functionality directs users to ongoing conversations about their favorite topics, improving accessibility for newcomers and competing with rivals like X. The feature currently focuses on mobile users and follows the introduction of custom feeds.
Key points
- Meta is testing a new feature on Threads for users to add interests to their profiles.
- The interests feature will connect users to active discussions on selected topics.
- This aims to help users, especially newcomers, find relevant discussions without predefined connections.
- The feature is currently mobile-only and part of a push to increase user engagement.
- It complements Threads' recent addition of custom feeds, allowing for personalized content curation.
- Threads is competing with platforms like X and Bluesky, which emphasize decentralization and user control.
Why it matters
- The rise of social networks that prioritize user interests and customization reflects broader IT trends in 2025.
- As social media evolves, features that emphasize personalized content and user engagement are becoming essential.
- The shift towards user-driven discussions aligns with a growing demand for communities centered around shared interests.
In summary, Threads' new interests feature represents a strategic move to enhance user interaction and compete effectively in the social networking landscape, particularly as platforms evolve to meet users' needs for connection and personalization.