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Substack rival Ghost is now connected to the fediverse

Ghost, the open-source newsletter platform and Substack competitor, has integrated with the fediverse using ActivityPub. This new feature allows Ghost Pro users to connect their blogs to the broader social web, enabling cross-platform interactions. Users can manage short and long-form content in a new unified interface, which helps build readership and engagement, despite some compatibility issues with certain apps.

Key points

  • Ghost has integrated with the fediverse via ActivityPub to facilitate content sharing between platforms.
  • Pro subscribers can connect their blogs, enabling followers to interact via likes, replies, and reposts.
  • A new social web reader allows users to browse content from various federated services.
  • Ghost users can manage notifications and their profile while tracking interactions.
  • Compatibility issues exist, particularly with Meta's Threads, affecting user interactions.

Why it matters

  • The rise of decentralized social networks aligns with current trends in user privacy and control over content.
  • Integrations like Ghost's reflect a shift toward providing interconnected platforms in a fragmented social media landscape.
  • In 2023, WordPress also integrated with the fediverse, indicating a movement towards open-source publishing solutions.

Ghost's integration with the fediverse represents a significant step forward in open social networking for publishers, enhancing their capability to engage with a diverse audience while navigating compatibility challenges. This move reflects ongoing trends towards decentralization in digital communication.