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Apple weighs using Anthropic or OpenAI to power Siri in major reversal

Apple is considering partnering with AI firms Anthropic or OpenAI to power a new version of Siri, potentially sidelining its own models in a pivotal shift for its AI strategy. Talks have involved customizing these models for Apple's cloud, marking a significant change from Apple's prior plans to use its own technology for Siri's next iteration, originally aimed for 2026.

Key points

  • Apple is discussing using AI from Anthropic or OpenAI for Siri development.
  • This decision marks a significant shift from relying on in-house models.
  • Apple has previously developed its own AI technology, named Apple Foundation Models.
  • The proposed new Siri version was initially slated for 2026.
  • If implemented, this change aims to revitalize Apple's AI efforts, which have faced challenges.

Why it matters

  • This move highlights the growing trend of major tech companies outsourcing AI advancements.
  • The shift reflects a broader industry move towards collaborative AI development as a response to increasing competition.
  • By 2025, the demand for strong AI-integrated applications in technology is expected to shape market leaders.

Apple's possible pivot to use external AI technologies could redefine its AI landscape and enhance Siri's capabilities, marking a notable shift in approach as competition intensifies in the AI sector.