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Nintendo says it is ‘actively assessing’ the impact of US tariffs
Nintendo is assessing the impact of new US tariffs on its upcoming Switch 2 console, set for release on June 5 at $450. President Doug Bowser noted tariffs were not considered in pricing. Due to sweeping tariffs on goods from China, Cambodia, and Vietnam, US preorders have been delayed until strategies to address the tariffs are established.
Key points
- Nintendo of America president Doug Bowser stated tariffs were not included in Switch 2 pricing decisions.
- The Nintendo Switch 2 is priced at $450 and set for release on June 5.
- New tariffs imposed by President Trump could affect global supply chains, leading to economic disarray.
- Preorders for the Switch 2, initially scheduled for April 9, are delayed pending tariff resolutions.
- A significant portion of the Switch 2's parts are produced in China, Vietnam, and Cambodia, which face high tariffs of 54%, 49%, and 46% respectively.
- Nintendo has begun diversifying its manufacturing to reduce dependence on China.
Why it matters
- The announcement of tariffs reflects broader political and economic tensions affecting global trade.
- The situation reflects ongoing trends in the tech industry towards supply chain diversification and resiliency.
- Similar tariff policies have impacted other tech manufacturers, influencing pricing strategies and product availability in the market.
Nintendo's proactive assessment of tariffs highlights the complex interplay between international trade policy and technology product pricing, potentially impacting consumer access and company production strategies.