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China’s BYD to bring ultra-luxury Yangwang lineup to Europe, executive says
BYD will launch its ultra-luxury Yangwang vehicles in Europe, marking the first entry of a Chinese automaker into this premium segment. The U8 SUV and U9 supercar will compete with prestigious brands like Bentley and Porsche, leveraging advanced technologies like a quad-motor EV drivetrain. Sales are expected to start after BYD introduces its Denza electric vehicles in early 2024.
Key points
- BYD to enter ultra-premium car segment in Europe with Yangwang brand.
- Competing against established brands like Bentley, Porsche, and Ferrari.
- Launch of mainstream luxury Denza electric vehicles expected first, starting early 2024.
- Yangwang U8 priced at RMB 1.1 million ($153,100) and U9 at RMB 1.7 million ($234,200).
- Features advanced tech like quad-motor drivetrain and body control suspension.
- U8 can execute a tank turn; U9 can jump over potholes and perform maneuvers.
Why it matters
- Chinese automotive manufacturers are increasingly targeting premium markets worldwide.
- Europe remains a significant battleground for luxury electric vehicles amid the 2025 EV transition.
- Growing competition within the EV sector raises demand for innovation and advanced automotive technologies.
BYD's entry into Europe's ultra-luxury car market with Yangwang highlights the growing influence of Chinese automakers and sets the stage for heightened competition in the premium EV sector.