Archive — US — techcrunch
Google’s Sergey Brin: ‘I made a lot of mistakes with Google Glass’
During Google I/O 2025, co-founder Sergey Brin acknowledged his mistakes with Google Glass, expressing a lack of knowledge about consumer electronics supply chains. He remains optimistic about smart glasses, highlighting new efforts with partnerships and advanced AI capabilities. Google is now focusing on developing Android XR smart glasses in collaboration with firms like Samsung and Warby Parker, as well as integrating generative AI technology.
Key points
- Sergey Brin admitted to mistakes with Google Glass, especially regarding supply chain challenges.
- Brin emphasized his belief in the potential of smart glasses.
- Google is revisiting smart glasses, unveiling Android XR tech, backed by DeepMind's AI.
- Partnerships with Samsung and Warby Parker aim to address production issues and enhance capabilities.
- Brin returned to work actively at Google, supporting AI projects under Gemini and promoting computer science careers.
Why it matters
- Brin's acknowledgment of past mistakes reflects broader industry lessons about product launches and market readiness.
- Current trends emphasize AI integration in consumer electronics, mirroring advancements in XR technology.
- The partnership model between technology firms and eyewear specialists indicates a shift towards collaborative solutions in product development.
Brin's reflections and Google's renewed commitment to smart glasses highlight the ongoing evolution of consumer tech through AI, signaling potential success in addressing past failures by leveraging partnerships and advanced technologies.