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Huawei applies for trademarks on the Monkey King and other fictional figures
Huawei has applied for trademarks on several ancient Chinese mythical figures, including Sun Wukong and others, which are currently pending examination. This move has generated curiosity about Huawei's potential future projects, although the company has not revealed any new brand launches yet.
Key points
- Huawei filed trademark applications for Sun Wukong, Jingwei, Erlang Shen, and Leizhenzi.
- These trademarks are currently under examination by the China Trademark Office.
- The application has sparked interest among the public about Huawei's potential plans.
- No specific announcements regarding new products or brands have been made by Huawei.
Why it matters
- The trademark applications may align with the growing trend of incorporating cultural elements in branding, notably in the Chinese tech sector.
- This is part of a larger movement among tech companies to create relatable and culturally significant branding, which may affect future consumer engagement by 2025.
Huawei's trademark applications highlight a strategic move towards cultural resonance in branding, asking the market to anticipate innovative ventures while reflecting on China's rich mythology.