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Ele.me hits 10 million daily orders as Alibaba steps up instant delivery push
On May 5, Alibaba’s Ele.me reached over 10 million daily orders through Taobao Flash Buy, its highest volume yet, during China's May Day holiday. This spike reflects over 100% year-on-year growth, driven by significant sales in popular food categories. Alibaba aims to strengthen instant delivery services with new promotions and over RMB 10 billion in subsidies.
Key points
- Ele.me surpassed 10 million daily orders on May 5, marking its highest volume.
- 39 cities set record daily orders, and 1,000 brands achieved their best performance.
- Year-on-year growth surpassed 100% during the May Day holiday.
- Top-selling categories included bubble tea, burgers, convenience items, coffee, and rice bowls.
- Taobao Flash Buy introduced new promotions like free meals and shared drinks.
- Alibaba is investing over RMB 10 billion in subsidies for instant commerce development.
Why it matters
- Reflects the growing trend of instant delivery services in the global food industry.
- Shows Alibaba's competitive strategy as e-commerce becomes increasingly reliant on fast delivery.
- Connects to broader trends in 2025 such as the rise of instant commerce and consumer expectation for fast fulfillment.
The achievement of 10 million daily orders by Ele.me underlines Alibaba's aggressive push into instant delivery, signaling significant shifts in consumer behavior and e-commerce dynamics in 2025.