Archive — US — techcrunch
Depop launches a fashion collaging tool to style Pinterest-worthy outfits
Depop has introduced a new feature called 'Outfits,' allowing users to create fashion collages with shoppable items. The tool aims to engage Gen Z users by enabling moodboard-like customizations and sharing on social media. This launch follows a significant growth in Depop's sales, reflecting the rising trend in fashion resale markets.
Key points
- Depop announced a new tool called 'Outfits' for creating fashion collages.
- The feature allows users to customize and share outfits, aimed primarily at Gen Z.
- Users can select items to style, add backgrounds, and use templates for layout.
- All items in collages are shoppable, with suggestions for alternatives if an item sells out.
- Users can share collages on social media platforms like Pinterest and Instagram.
- The launch aligns with increased interest in fashion collages among young users.
- Depop’s Gross Merchandise Sales (GMS) rose by 34.7% year-over-year, indicating growth in the resale market.
Why it matters
- The 'Outfits' feature responds to trends in social media sharing and fashion customization.
- Pinterest launched its own collage-making tool, indicating industry competition for younger demographics.
- Online resale platforms are experiencing significant growth, aligning with Gen Z's preference for sustainable fashion.
- Depop’s performance is contrasted with competitor Mercari, highlighting a competitive landscape in the fashion resale market.
The launch of Depop's 'Outfits' feature underscores the growing intersection of fashion, social media, and digital commerce, positioning the platform for further growth amid increasing user engagement.