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SoundCloud partners with Ticketmaster to let artists list events
SoundCloud has partnered with Ticketmaster to enable artists on its Pro plan to list events on their profiles using the Universe ticketing platform. This integration allows for customizable event management, enhancing promotion opportunities for artists, supported by a concert discovery widget on SoundCloud's homepage.
Key points
- SoundCloud partners with Ticketmaster and Universe for event listing.
- Artists on the Pro plan can use Universe to manage ticket sales directly from their profiles.
- SoundCloud pulls event data from multiple ticket platforms, including Ticketmaster and Dice.
- A concert discovery widget on SoundCloud's homepage will help promote these events.
- SoundCloud takes a 1% cut from affiliate ticket sales made through Ticketmaster.
Why it matters
- Ticket sales integration reflects a growing trend among music streaming platforms to enhance user engagement.
- Spotify's testing of direct ticket sales in 2022 highlights a competitive push within the industry.
- The move could align with broader 2025 IT trends emphasizing direct-to-consumer models in media.
This partnership marks a significant step for SoundCloud as it competes with other streaming platforms, enhancing artist visibility and monetization opportunities through seamless event promotion.