EXPLORINEER
en

Archive — US — techcrunch

Xiaomi launches 17 Ultra smartphone, an AirTag clone, and an ultra slimpowerbank

Xiaomi unveiled several new gadgets before MWC 2025, including the Xiaomi 17 Ultra smartphone with a co-branded Leica camera, an AirTag clone, and several other devices. The flagship phone features a 50MP main camera, 200MP telephoto lens, and a 6,000 mAh battery. Other launches include Xiaomi Watch 5 and a slim power bank, showcasing a focus on photography and portable tech innovation.

Key points

  • Xiaomi launched the Xiaomi 17 Ultra smartphone, focusing on photography with Leica partnership for enhanced camera features.
  • The smartphone has a 50 MP main sensor and a 200 MP telephoto camera with optical zoom capabilities.
  • It includes a large 6,000 mAh battery, fast charging features, and a high-quality 6.9-inch display.
  • Xiaomi also released a special Leica edition of the phone to commemorate Leica's 100 years.
  • Additional products launched include the Xiaomi 17 standard model, Xiaomi Watch 5 smartwatch, and a slim 5,000 mAh power bank.
  • Xiaomi's new AirTag-like device integrates with both Apple Find My and Google Find Hub, expanding user convenience.

Why it matters

  • The rise in smartphone photography trends aligns with increasing interest in mobile photography technologies.
  • Historically, partnerships like that of Apple and various camera brands indicate a focus on improving smartphone camera capabilities.
  • Global demand for innovative portable devices and power management aligns with changing consumer behaviors post-pandemic.

Through the launch of these devices, Xiaomi strengthens its position in the competitive smartphone and portable tech market, emphasizing advanced photography and streamlined user experiences.