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Lego Smart Bricks introduce a new way to build — and they don’t require screens
Lego has unveiled its Smart Play system at CES, introducing interactive Smart Bricks, Smart Tag tiles, and Smart Minifigures that bring building to life without screens. These elements use a patented chip and a Bluetooth-based protocol called BrickNet to detect and respond to surrounding tags, making play more engaging. The first two themed sets launch March 1, allowing for interactive storytelling.
Key points
- Lego launches Smart Play system at CES.
- The system includes Smart Bricks, Smart Tags, & Smart Minifigures that react to each other.
- Smart Tags have unique digital IDs and power the interaction—e.g., a helicopter set triggers lights & sounds.
- Lego’s Smart Bricks are equipped with a mini speaker, accelerometer, and LED array.
- The system operates without screens, appealing to parents and promoting analog play.
- Smart Sets will include Star Wars-themed products launching on March 1, 2024.
Why it matters
- The trend towards interactive and smart toys aligns with 2025 IT developments in IoT and smart devices.
- Historically, Lego has leveraged technology to innovate their product line, e.g., Lego Mindstorms.
- The focus on screen-free play reflects a growing concern over children's screen time in educational and recreational settings.
Lego's Smart Play system redefines traditional building by integrating technology while eliminating screens, promoting imaginative play reflective of the current trend in interactive education and engagement tools.