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Google Meet launches an AI-powered makeup feature
Google Meet introduces an AI-powered makeup filter to enhance user appearance during video calls, offering 12 makeup options. This feature, which maintains its placement as users move, aims to boost competitiveness against Microsoft Teams and Zoom. Activated by users, it will remember chosen styles for future meetings. The rollout commenced on October 8 for mobile and web.
Key points
- Google Meet launched an AI-powered makeup filter on October 8, 2023.
- The feature offers 12 different makeup options under 'Portrait touch-up' for enhanced appearance.
- It can stabilize makeup effects as users move, ensuring constant application.
- The makeup filter is disabled by default and can be activated by users at any time.
- The feature aims to help Google Meet compete with video communication tools like Zoom and Microsoft Teams which already offer similar enhancements.
Why it matters
- Virtual makeup features align with growing trends in remote work and online communication tools as of 2025.
- The COVID-19 pandemic accelerated the adoption of video conferencing solutions, leading to innovations in user engagement features.
- The rising interest in personal appearance in virtual environments parallels advancements in computer vision and AI technology.
The introduction of AI-powered makeup in Google Meet reflects ongoing innovations in video conferencing, catering to user preferences and competition in a rapidly evolving digital landscape.