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WhatsApp is adding ads to the Status screen
WhatsApp will introduce ads to the Status screen, similar to Instagram Stories. Ads will use non-personal data such as location and user preferences. This aims to generate revenue as WhatsApp has over 1.5 billion daily users on Status and Channels, building on existing revenue streams from WhatsApp Business and click-to-WhatsApp ads. The rollout is expected globally in the coming months.
Key points
- WhatsApp introduces ads on the Status screen, impacting user experience similar to Instagram's ads after Stories.
- Ads will be tailored using geographical location and user preferences, without using personally identifiable information.
- The new ad initiative follows WhatsApp's report of 1.5 billion daily users on Status and Channels.
- This move is seen as a natural evolution in WhatsApp’s revenue strategies, which currently include WhatsApp Business and click-to-WhatsApp ads.
- WhatsApp plans to expand features allowing businesses to promote Channels and enable creators to charge subscriptions for exclusive updates.
Why it matters
- As of 2025, trends in IT show a strong emphasis on monetization strategies for social media platforms, like ad placement and subscription models.
- The move aligns with a broader trend among tech companies seeking new revenue streams in a saturated market.
- WhatsApp's decision reflects growing pressure for social media apps to diversify income sources beyond traditional advertising.
WhatsApp's introduction of ads to the Status feature marks a crucial shift in monetization strategy, aiming to enhance revenue while balancing user experience with privacy. This trend aligns with broader shifts in the digital landscape towards diversified revenue models.