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Skich launches an alternative app store on iOS in the EU
Skich has launched a new alternative app store for iOS in the EU, aiming to compete with platforms like Aptoide and Epic Games. This move follows the EU's Digital Markets Act allowing third-party app stores. Featuring social discovery tools, Skich Store will earn a 15% commission, compared to Apple's 30%. Expected challenges include competing with Apple's established user base.
Key points
- Skich, a mobile game discovery app, announced the Skich Store for iOS in the EU.
- The launch is in response to the Digital Markets Act (DMA), which promotes competition by allowing third-party app stores.
- The Skich Store will incorporate social features, such as game playlists and a recommendation system.
- Skich aims to attract users with a 15% commission on purchases, lower than Apple's 30%.
- Skich's web platform currently has 100,000 organic visitors per month; its success will depend on attracting a larger player base.
Why it matters
- The Digital Markets Act (DMA) represents a shift in EU regulations pushing for fair competition among tech companies, aligning with increasing scrutiny on data privacy and market monopolies.
- Similar alternative app stores have emerged following regulatory changes, indicating a trend towards diversification in digital marketplaces.
- With the rise of competition in app stores, established players like Apple may have to adapt strategies to retain developers and users.
Skich's launch of an alternative app store in the EU signifies a shift towards increased competition in the mobile gaming market, driven by regulatory changes and innovative social features. Its success will largely depend on its ability to attract users amidst Apple's established dominance.