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Meituan Expands Food Delivery Brand Keeta to Kuwait
Meituan has launched its food delivery brand Keeta in Kuwait on September 15, 2025, expanding its presence in the Middle East after Saudi Arabia and Qatar, aiming to provide affordable delivery, digital tools for merchants, and support for riders.
Key points
- Meituan launched Keeta brand in Kuwait at 11 a.m. local time.
- This expansion follows successful entries in Saudi Arabia (Sep 2024) and Qatar (Aug 2025).
- Keeta aims to offer affordable delivery services to consumers.
- Merchants will receive digital tools for online growth.
- Riders will be provided with income support and training.
- The launch aims to strengthen Meituan's presence in the Middle East and explore additional overseas markets.
Why it matters
- The growth of food delivery services aligns with the rising demand for online food ordering, accelerated by the pandemic.
- In 2025, the global food delivery market continues to expand, reflecting trends in convenience and technology integration.
- Meituan's strategy mirrors that of other major companies seeking growth in emerging markets as consumer behavior shifts.
Meituan's entry into the Kuwaiti market with Keeta highlights a strategic move to tap into the growing demand for food delivery services in the Middle East, positioning itself for further expansion in international markets.