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Pintarnya raises $16.7M to power jobs and financial services in Indonesia
Pintarnya, a startup in Indonesia, has raised $16.7 million in Series A funding to improve job matching and financial services for informal and blue-collar workers. Founded in 2022 to address employment and lending challenges, it leverages AI for faster job placements and partners with lenders for safer loans. Pintarnya serves over 10 million users, focusing on the large segment of informal workers in Indonesia.
Key points
- Pintarnya raised $16.7M Series A led by Square Peg, with existing investors participating.
- Founded in 2022 by Hendrawan, Pokardas, and Nurmalasari to address job and borrowing difficulties in Indonesia.
- 59% of Indonesia's workforce is informal, facing challenges in accessing formal financial services.
- Pintarnya uses AI for job matching, allowing faster hiring and safer lending options for workers.
- It serves over 10 million job seekers and 40,000 employers, expecting to break even by the year's end.
- The platform focuses on users aged 21-40 with a high school or diploma education, aiming to cater to blue-collar workers.
- New funding will enhance platform technology and expand financial services, potentially leading to regional expansion.
Why it matters
- The rise of fintech and employment platforms emphasizing underserved populations aligns with global trends in equitable access to services.
- Similar initiatives in other emerging markets highlight a shift toward digital solutions for blue-collar workers.
- As of 2025, the increased focus on employment and financial inclusivity in Indonesia fits into the broader context of economic growth and digital transformation in Southeast Asia.
Pintarnya's success in securing funding signifies the potential for innovative platforms that provide job and financial services to blue-collar workers, addressing significant needs in Indonesia's labor market.