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This startup wants to turn idle user car inventory into rental revenue
MyMonthlyCar, a startup founded by Igor Dobrianskyi and team, aims to turn idle car dealership inventory into rental revenue through a flexible online platform for month-to-month rentals. Selected for the 2026 Startup Battlefield 200, the startup plans to connect local dealerships with customers needing cars, charging a 10% fee per transaction. It seeks to generate significant revenue while working on an insurance program vital for its operations.
Key points
- Igor Dobrianskyi sees unused cars at dealerships as wasted value.
- MyMonthlyCar connects dealerships with individuals needing flexible rentals.
- Only rents out used cars on a month-to-month basis; no short-term options.
- The startup offers a rent-to-own option for dealerships to attract potential buyers.
- It charges dealers and customers a 10% transaction fee but no listing fee.
- Plans to sign 100 dealerships and achieve $300,000 in first-year revenue.
- Dobrianskyi previously operated a car rental business in Ukraine, informing his current venture.
- The company's founders are planning to raise seed capital for platform enhancements.
Why it matters
- The rise of car-sharing and rental services aligns with broader trends in the sharing economy.
- Telematics and car rental tech have seen growth due to increased urbanization and transportation needs.
- Connected vehicle technology and AI in car rentals are current trends informing business models like MyMonthlyCar.
MyMonthlyCar represents a strategic innovation in the car rental market, effectively addressing the dual challenge of underused dealership cars and a consumer desire for flexible rental options, with significant growth potential in the evolving landscape of vehicle rentals.