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Apple is looking to add AI search engines to Safari
Apple is considering integrating AI search engines from OpenAI, Perplexity, and Anthropic into Safari, as indicated by Eddy Cue during his testimony in a U.S. Justice Department lawsuit against Google. Cue noted a decline in Safari searches and believes AI search will replace traditional engines, although these services may not be set as defaults due to their need for improvement.
Key points
- Apple is exploring AI search engines after a decline in Safari search usage.
- Eddy Cue's testimony was related to the lawsuit against Google, highlighting the $20 billion annual deal for Google as the default search engine.
- Cue attributes the decline in Safari searches to the rise of AI search technologies.
- He believes the future of search may transition to AI providers over traditional engines like Google.
- Apple has engaged in discussions with Perplexity about integrating AI search.
Why it matters
- The trend toward AI in search engines reflects broader movements toward machine learning and AI integration across various technologies.
- This development mirrors competition with Google as traditional search models face challenges from emerging AI platforms.
- AI technology's increasing influence is part of the 2025 IT Trends, emphasizing digital transformation and personalized user experiences.
Apple's potential integration of AI search engines represents a significant shift in search technology, indicating a move towards innovative solutions that may redefine online search alongside existing competitors like Google.