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Alibaba’s Taobao Instant Commerce, Ele.me to Launch Group-Buying Service
Starting September 20, Alibaba's Taobao Instant Commerce and Ele.me will launch a group-buying service in Shanghai, Shenzhen, and Jiaxing, focusing on restaurant deals. This initiative aims to compete with Meituan's Dianping and follows the introduction of Amap's
Key points
- Taobao Instant Commerce and Ele.me are collaborating on a new group-buying service.
- The service will target consumers in Shanghai, Shenzhen, and Jiaxing initially.
- Focus will be on restaurant deals, with plans for expansion to major Chinese cities.
- This comes shortly after Amap's launch of a merchant review ranking system called 'Street Stars'.
- Both new services are integrated within Alibaba's consumer apps: Taobao, Alipay, and Amap.
Why it matters
- Group-buying trends are growing in China's e-commerce, reflecting increased consumer desire for deals and experiences.
- In 2025, competition among e-commerce platforms will intensify, with a focus on fast delivery and consumer engagement.
- As of 2023, Meituan has maintained a stronghold in the food delivery and group-buying market, making Alibaba's move significant.
Alibaba's new group-buying service leverages its existing consumer base and apps, positioning itself to effectively compete with Meituan in the evolving landscape of e-commerce in China.