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Appfigures: Apple made over $10B from US App Store comissions last year
Apple's U.S. App Store generated over $10 billion in revenue from commissions in 2024, doubling from $4.76 billion in 2020. The developer total revenue surpassed $33 billion, with Apple facing new court rulings impacting its commission structure, allowing alternative payment options. This ongoing legal battle reflects broader scrutiny of App Store practices impacting Apple's financial framework.
Key points
- Apple's U.S. App Store commissions revenue reached over $10 billion in 2024, up from $4.76 billion in 2020.
- Developers earned $33.68 billion in total revenue using Apple's payment system, netting $23.57 billion after Apple's commissions.
- Apple's global App Store commissions in 2024 were $27.39 billion, with discrepancies in reported figures due a broader inclusion of revenue metrics.
- A recent court ruling prevents Apple from enforcing its 27% commission on external app purchases, leading to updates in App Store rules.
- The ruling has allowed apps like Spotify and Kindle to link to external payment systems, challenging Apple's revenue model.
Why it matters
- The rise in App Store commissions parallels trends in digital payments and app monetization strategies as of 2025.
- This case connects to broader issues of antitrust in tech, similar to disputes experienced by other major platforms.
- The changes indicate a shift in developer relations, potentially inspiring further reforms in app marketplaces.
Apple's App Store revenue growth signifies its importance to the company's financial health, while legal challenges reveal evolving dynamics in app payment systems, highlighting the need for more equitable practices in digital marketplaces.