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Spotify adds a running mode to its app

Spotify has launched a 'running mode' in its app for running enthusiasts, providing song selections based on run phases and user preferences. Available for Premium users in select countries, it allows choice from various running types and customizable audio cues. This feature utilizes AI insights from Spotify's playlist experiments and follows earlier collaborations with Peloton.

Key points

  • Spotify introduces a running mode to its app focused on users who listen to music while running.
  • The mode selects tracks based on running phases, user preferences, and tempo.
  • It is accessible to Premium subscribers through the Fitness Hub, offering 25 presets for different workout types.
  • Features include audio cues for various run stages, though currently only available in English.
  • The development is based on user behavior data regarding fitness playlists.
  • The feature launch follows earlier fitness collaborations with Peloton and comes after Strava's decision to remove Spotify integration.

Why it matters

  • This development reflects the growing trend of integrating fitness and tech, a significant shift in IT trends towards personalized user experiences.
  • The emphasis on AI for music personalization aligns with industry movements towards artificial intelligence applications in user content curation.
  • The feature taps into the fitness app market, which is evolving rapidly as seen in increased app usage during and post-pandemic.

Spotify's new running mode illustrates a strategic move towards enhancing fitness integration and user personalization, aligning with broader trends in health tech and music streaming, potentially setting a standard for future app developments.