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TikTok is adding features for songwriters to its app
TikTok is enhancing its app with new features for songwriters, including a 'Songwriter' label and a music highlight tab to promote their work. These tools aim to improve songwriters' visibility and marketing opportunities, as feedback from over 870 songwriters influenced their development. Currently, access is limited, and interested parties must join a waitlist.
Key points
- TikTok introduces a 'Songwriter' label for profiles to highlight musicians' works.
- A music highlight tab will be available on songwriters' profiles to showcase their creations.
- The features are in beta and accessible to a limited number of users, requiring a waitlist to join.
- Feedback from over 870 songwriters influenced the development of these features.
- More than half of songwriters use TikTok to enhance their visibility on social media.
- These tools aim to support and elevate songwriters to attract more clients.
Why it matters
- TikTok previously shut down its music streaming service but remains vital for music discovery.
- Competitors like Spotify and Tidal have long provided tools for songwriters to manage and highlight their work.
- The current trend in the music industry emphasizes the importance of social media for artist promotion.
- The initiatives align with the 2025 IT Trends focusing on utilizing technology to support digital content creators.
TikTok's new songwriter features reflect its commitment to artists, aiming to enhance visibility and marketing via innovative tools, while also aligning with broader trends in social media and music promotion.