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Microsoft Bing gets a free Sora-powered AI video generator
Microsoft Bing introduces the Bing Video Creator, leveraging OpenAI's Sora model for free video generation from text prompts. Initially limited to mobile users, it allows ten free video clips per Microsoft account, with restrictions on video length and aspect ratio. After that, users can generate videos using Microsoft Rewards points, with plans for more formatting options in the future.
Key points
- Microsoft Bing launched the Bing Video Creator, enabling users to generate videos from text prompts using OpenAI's Sora model.
- Free video generation is limited to ten video clips per Microsoft account; users must pay with Microsoft Rewards points thereafter.
- The service is currently mobile-only and supports video generation in a vertical 9:16 aspect ratio, targeted for social media sharing.
- Videos may take hours to generate, even with the fast generation mode.
- More features, including horizontal video uploads, are expected to be available soon.
Why it matters
- This release aligns with increasing trends in AI-powered content creation, particularly in the social media sphere.
- By 2025, video content is projected to dominate digital marketing strategies, emphasizing the importance of tools like Bing Video Creator.
- Microsoft's integration of AI reflects the ongoing partnership with OpenAI, highlighting the growing trend of collaborative innovation in tech.
Microsoft Bing's new Video Creator exemplifies the rising trend of accessible AI tools for content creation, echoing the significance of video in digital communication and social media, while also showcasing ongoing collaborations in the tech industry.