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X changes its terms to bar training of AI models using its content

Social network X has updated its developer agreement to prevent third parties from using its content to train AI models. This change follows xAI's acquisition of X and aims to protect the platform's data from being utilized by competitors without payment. Previous policy changes had already allowed limited use of public data for AI training.

Key points

  • X updated its developer agreement to prohibit the use of its content for training AI models.
  • The change is motivated by xAI's acquisition of X, which seeks to protect its data assets.
  • There were previous adjustments in 2023 that allowed for some use of public data for AI training.
  • Reddit and The Browser Company have implemented similar restrictions to guard against AI data usage.

Why it matters

  • The shift aligns with broader 2025 IT trends focusing on data privacy and content ownership in AI.
  • Similar moves by other companies highlight a rising trend of protecting proprietary content from AI models.
  • The competition in the AI space is intensifying as companies seek competitive advantages through the control of data.

X's move to restrict AI model training using its content reflects a growing trend in the tech industry prioritizing data ownership and privacy amid increasing competition in AI development.