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Indigo brings the open social web to one app

Indigo is a new app launched to unify decentralized social media platforms like Bluesky and Mastodon, allowing users to manage their feeds, cross-post, and enhance their online experience all in one place, without choosing between networks.

Key points

  • Indigo app launches to connect users of decentralized social networks.
  • It combines features of Bluesky and Mastodon under a single interface.
  • Users can cross-post, sync timelines across devices, and filter content.
  • Built by Soapbox Software, leveraging their experience from the Croissant tool.
  • Paid subscription model at $4.99/month or $34.99/year, with a one-time option available.

Why it matters

  • Declining trust in billionaire-owned social media fuels interest in decentralized alternatives.
  • The rise of decentralized social media aligns with trends in user data control and algorithm transparency.
  • Indigo's cross-platform capability may influence future integrations in social media applications throughout 2025.

Indigo's launch addresses the demand for decentralized social media integration, signaling a shift towards user control and tailored online experiences.