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The ZoraSafe app wants to protect older people online and will present atTechCrunch Disrupt 2025
ZoraSafe, a startup by sisters Catherine and Ellie Karow, aims to protect older individuals from online scams through a user-friendly app presenting at TechCrunch Disrupt 2025. The app will provide safety features, gamified learning, and a subscription service priced at $12.99/month, empowering users to identify threats while prioritizing privacy. Launch expected next month.
Key points
- ZoraSafe was founded by sisters Catherine and Ellie Karow.
- The app targets older adults, a demographic vulnerable to online scams.
- Key features include scanning QR codes for malware, verifying suspicious messages, and community threat reporting.
- The app's AI privacy model processes 85% of data locally and 15% in the cloud, ensuring personal information safety.
- Future developments aim to include children in the app's protections and multi-language support.
Why it matters
- As cyber threats rise, an increasing focus on senior citizens' cybersecurity reflects broader trends towards personalized digital safety solutions.
- Tech solutions addressing user privacy are consistent with industry shifts towards protecting consumer data and enhancing online resilience.
- The need for educational tools in cybersecurity is growing as more users, particularly vulnerable populations, interact online.
ZoraSafe represents a significant step towards safeguarding older adults online while promoting digital literacy, aligning with current IT trends focused on personalized cybersecurity and user education.