Archive — US — techcrunch
Cashew Research is going after the $90B market research industry with AI
Cashew Research, a Calgary-based startup, aims to revolutionize the $90B market research industry using AI. Founded in 2023, it provides affordable, fast market insights by automating data collection and analysis, catering specifically to small and medium brands. Co-founders Addy Graves and Rose Wong emphasize human involvement for quality data, hoping to raise $5M to expand operations by 2026.
Key points
- Cashew Research targets a $90B market research industry.
- Company founded in 2023 by Addy Graves and Rose Wong.
- Uses AI to create and analyze market research surveys quickly and affordably.
- Catering to small and medium brands who traditionally cannot afford market research.
- Won TechCrunch Disrupt competition, gaining visibility and credibility.
- Cashew plans to utilize anonymized data for future research, enhancing services.
Why it matters
- AI automation is a rapidly growing trend in IT, changing traditional business models.
- The shift towards affordable research tools meets the increasing demand for data-driven insights.
- Historical context: Previous market research methods were slow and expensive, limiting access for many brands.
Cashew Research stands poised to disrupt the market research landscape by harnessing AI to deliver faster, cheaper, and high-quality insights, democratizing access for brands that previously lacked the means, all while preparing to expand significantly by 2026.