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Threads officially moves to Threads.com and updates its web app
Meta's Instagram Threads officially transitions from Threads.net to Threads.com, improving user experience with enhanced web app features. The move follows Meta's acquisition of the domain in 2024 and aims to streamline access for its 320 million users, positioning it as a stronger competitor against X.
Key points
- Meta acquired the Threads.com domain in September 2024 after it was previously owned by a startup.
- The official URL transition improves accessibility for users by redirecting Threads.net to Threads.com.
- New web app features include custom feeds viewing, liking, saving posts from the main menu, and posting images directly.
- Meta's Threads has over 320 million monthly active users as of January 2023, solidifying its market position.
- Users can now find creators from X by uploading their archive data from the platform to Threads.
Why it matters
- The shift to a simpler domain aligns with digital branding trends emphasizing user accessibility.
- As of 2025, social media competition among platforms like Threads and X is intensifying, prompting innovations.
- The trend of social platforms enhancing user experience with new features continues to shape industry standards.
By officially moving to Threads.com, Meta not only enhances user accessibility but also strengthens its competitive stance in the evolving social media landscape.