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Remember Moviefone? Well, it’s back.
Moviefone, a popular movie information service from the '90s, is relaunching under new ownership to celebrate its 35th anniversary. The revival includes a new mobile app for finding showtimes and a TV series to reach a younger audience, adapting to current entertainment trends and the resurgence of moviegoing post-pandemic.
Key points
- Moviefone celebrates its 35th anniversary with a relaunch.
- The new mobile app allows users to search for showtimes and access original content.
- Moviefone TV aims to bring entertainment content to various U.S. TV stations.
- The app will appeal to a digital-savvy audience aged between 18-44, which constitutes 80% of its viewers.
- Moviefone has undergone several ownership changes, including being acquired by AOL and Helios and Matheson Analytics.
- The initiative to include social media influencers is designed to attract younger viewers.
Why it matters
- The trend of reviving nostalgia in technology and services mirrors similar comebacks in entertainment and media.
- The increasing reliance on mobile apps for accessing movie-related services aligns with consumer preferences for digital-first solutions.
- The post-pandemic resurgence in movie attendance presents an opportunity for legacy brands to reconnect with audiences.
- Other media brands are also exploring similar integrations of app-based services with traditional TV broadcasting.
While the success of Moviefone’s comeback remains uncertain, its targeted approach towards the younger demographic and adaptation to digital trends may help it reclaim relevance in today's competitive entertainment landscape.