Archive — US — techcrunch
Google’s update for Veo 3.1 lets users create vertical videos through referenceimages
Google has updated its Veo 3.1 AI video generation model, enabling users to create native vertical videos for social platforms using reference images. This update enhances video expressiveness and includes a new vertical format option. Users can blend various elements, with improved video resolution options available on Google Cloud products.
Key points
- Update Date: Tuesday, October 10, 2025.
- Feature: Allows native vertical video creation (9:16 format) for platforms like YouTube Shorts, Instagram, and TikTok.
- Improvement: Enhanced expressiveness and movement in AI-generated videos from shorter prompts.
- Additional Feature: Users can blend characters, backgrounds, and textures for cohesive outputs.
- Access: New features available via the Gemini app, Flow video editor, and Google APIs.
- Upscaling: Improved video resolution upscaling available to 1080p and 4K.
Why it matters
- This update reflects growing trends in short video formats driven by platforms such as TikTok and Instagram.
- Increased use of AI in content creation corresponds with the rising importance of video content in digital marketing strategies as identified in IT trends for 2025.
Google's Veo 3.1 update demonstrates the company's commitment to advancing AI capabilities in video generation, aligning with the increasing demand for engaging, vertical content on social media platforms.