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Kerry Washington invests in wedding marketplace Cheersy
Kerry Washington is leading an angel investment in Cheersy, a wedding marketplace founded by Amy Shack Egan. Cheersy assists couples in finding day-of wedding coordinators and has raised $550,000 in funding. Shack Egan pivoted from her wedding planning business to create Cheersy, which aims to ease the booking process for wedding services. The investment will expand its platform and marketing efforts, targeting six new cities soon.
Key points
- Kerry Washington invests as the lead investor in Cheersy, a wedding service marketplace.
- Cheersy was founded by Amy Shack Egan in 2024 to meet requests for day-of wedding coordination.
- The company raised $550,000 from various investors including notable figures like Elizabeth Cutler and Jennifer Gilbert.
- Shack Egan's previous experience with wedding planning through her business Modern Rebel informs Cheersy's offerings.
- Funds will be used to enhance the platform, hire staff, and expand into new locations.
Why it matters
- This trend aligns with the increasing involvement of celebrities in startup investments, especially in tech and service industries.
- The rise of platforms resembling marketplaces, such as Airbnb and Gig economy models, continues to shape how services are booked.
- In 2025, the ongoing digital transformation in industries, particularly event planning and personal services, highlights the need for innovation in user experience and marketing.
Kerry Washington's investment in Cheersy not only expands her portfolio but also highlights a growing trend of service-oriented marketplaces, reflecting significant potential in the wedding industry as it adapts to modern consumer needs.