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Board, the new game startup from Mirror founder Brynn Putnam, raises $20M, hasalready sold thousands

Board, a startup founded by Brynn Putnam, has secured $20 million in Series A funding to enhance its 'together tech' aimed at fostering in-person connections. Its interactive game device has gained traction, reaching tens of thousands of users. The company also plans to introduce an AI-driven platform for game creation.

Key points

  • Board raised $20 million in Series A funding led by Union Square Ventures.
  • Brynn Putnam, founder and former Mirror CEO, focuses on creating tech that encourages in-person interaction.
  • The Board device combines physical game pieces with interactive technology.
  • Board has sold to tens of thousands of homes, schools, and restaurants, with customers enjoying high engagement.
  • The new Board Studio platform will allow users to create games easily using AI.

Why it matters

  • The raise comes at a time when the consumer tech sector is beginning to recover post-pandemic.
  • The success of Board aligns with 2025 IT trends that emphasize collaboration and human interaction augmented by technology.
  • Investors are showing renewed interest in innovative consumer tech driven by advancements in AI.

Board's strong funding and market penetration exemplify a shift in consumer tech towards products that enhance personal connections, aligning with emerging trends in technology and AI innovation.