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Visa and Mastercard launch AI-powered purchasing
Visa and Mastercard have launched AI-powered platforms, 'Intelligent Commerce' and 'Agent Pay,' enabling AI agents to make online purchases on behalf of users based on preferences. The companies are partnering with tech leaders to enhance shopping efficiency and security, while competitors like PayPal and Amazon are also developing similar AI solutions.
Key points
- Visa's 'Intelligent Commerce' platform allows AI agents to search and purchase products based on user preferences, while users maintain control over spending.
- Mastercard's 'Agent Pay' enables AI agents to autonomously complete online transactions, enhancing personalization and efficiency.
- Both companies are partnering with tech giants such as Microsoft, OpenAI, and IBM for advanced AI integration.
- PayPal and Amazon are also implementing similar AI solutions, with PayPal focusing on agent-based commerce and Amazon testing its 'Buy for Me' feature.
Why it matters
- The introduction of AI in payments aligns with the 2025 IT Trends of automation and personalization, indicating a shift in consumer tech interactions.
- Historically, the integration of technology in commerce has evolved rapidly; the rise of online shopping accelerated after the COVID-19 pandemic, making this timely.
The AI integration by Visa and Mastercard represents a transformative shift in online shopping, paving the way for tailored consumer experiences through advanced technology, potentially reshaping the entire digital commerce landscape.