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LinkedIn CEO says AI writing assistant is not as popular as expected

LinkedIn CEO Ryan Roslansky stated that the AI writing assistant is not as widely adopted as expected due to the heightened stakes on the platform where posts can influence career opportunities. While AI-related job listings have surged, users remain cautious about overly AI-generated content.

Key points

  • LinkedIn users generally embrace AI, but AI writing assistant use is lower than expected.
  • Roslansky attributes this reluctance to the high stakes of posting on LinkedIn, likening it to an online resume.
  • There is a risk of backlash if posts seem too AI-generated, which can impact users' professional opportunities.
  • Despite low use of the writing assistant, there is a notable increase in jobs requiring AI skills, up 6x.
  • The number of users adding AI skills to profiles has risen by 20x.
  • Roslansky personally uses AI tools like Copilot to enhance communication with Microsoft CEO Satya Nadella.

Why it matters

  • The trend reflects a broader caution in professional environments regarding the authenticity of AI-generated content.
  • In 2025, companies increasingly prioritize transparency in AI use due to growing concerns about misinformation.
  • The job market's rapid evolution towards AI skills aligns with the global shift towards digital transformation.

The underwhelming acceptance of LinkedIn's AI writing assistant highlights both the complexities of career-related posting and the evolving demand for AI skills, indicating a cautious but growing integration of AI in professional settings.