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Food delivery startup Wonder acquires media company Tastemade for $90M
Wonder, a food delivery startup, is acquiring media company Tastemade for approximately $90 million to enhance its content capabilities and advertising reach. Founded in 2021, Tastemade produces engaging food and travel videos and operates FAST channels, which Wonder will use to strengthen its mealtime app vision. This acquisition supports Wonder’s mission to streamline food ordering with AI capabilities.
Key points
- Wonder is acquiring Tastemade for around $90 million.
- Tastemade produces food, travel, and home videos and operates FAST channels.
- The acquisition provides Wonder access to a content studio, production, and advertising business.
- Wonder aims to enhance its mealtime 'super app' with AI capabilities for automatic food orders.
- The deal is part of Wonder's strategy to promote its brands to a broader audience.
Why it matters
- The rise of food delivery apps correlates with the growth in digital dining experiences witnessed during the pandemic.
- Tastemade’s innovative content aligns with the increasing trend of video-based marketing in food services.
- Wonder's approach reflects ongoing IT trends in AI integration, enhancing customer interactions and service efficiencies.
The acquisition marks a significant step for Wonder in blending food delivery with innovative media content, aiming to revolutionize customer experiences through AI technology.