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ChatGPT can now virtually try on clothes for you
OpenAI has launched two new shopping features for ChatGPT: a virtual try-on function and a favorites option. Users can now upload photos to see how clothing and accessories would look on them. These updates follow a trend of AI integration in online shopping, with ChatGPT leveraging advanced image generation technology to enhance user experience.
Key points
- OpenAI launched virtual try-on for clothing and a favorites feature on ChatGPT.
- Users can upload selfies or full-body photos to visualize clothing or accessories.
- Favorites feature allows users to save products for later reference.
- These features utilize the new ChatGPT Images 2.5 model, enhancing image quality.
- ChatGPT can provide style suggestions based on user descriptions and celebrity outfits.
- Previous features like instant checkout were abandoned due to poor performance.
- The shopping integration positions ChatGPT against platforms like Pinterest and Google.
Why it matters
- The rise of AI in consumer shopping parallels trends observed throughout 2025, emphasizing personalized retail experiences.
- ChatGPT's features compete with existing tools from tech giants that have established a footprint in virtual shopping.
- The development reflects a growing trend in leveraging AI for enhanced user engagement in e-commerce.
OpenAI's new shopping features for ChatGPT illustrate a significant step in AI-enhanced consumer experiences, although their success amidst established competitors remains uncertain.