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Jeff Bezos might finally get his hands on a sports team

Jeff Bezos is reportedly looking to acquire a 30% stake in the English soccer team Liverpool, valued at approximately $1.8 billion, marking his first foray into sports investment. This trend of American billionaires investing in UK soccer teams reflects the sport's growing popularity in the U.S. and the appeal of owning such teams in a celebrity-driven culture.

Key points

  • Jeff Bezos is interested in buying a stake in Liverpool for £1.35 billion ($1.8 billion).
  • This would be Bezos's first sports investment, although he previously considered an NFL team.
  • Liverpool is valued at around $6 billion, comparable to storied sports franchises like the Dallas Cowboys.
  • The trend of American billionaires buying into UK teams has grown, with many owning stakes in the Premier League.
  • Cultural phenomena, such as 'Ted Lasso,' have increased interest in U.K. soccer ownership among Americans.
  • Soccer's rising popularity in the U.S. and high costs of NFL/MLB teams encourage investors to look elsewhere.

Why it matters

  • American investors have increasingly taken stakes in U.K. soccer, with 13 of 20 Premier League teams having American owners.
  • Celebrities from various fields, such as Tom Brady and Ryan Reynolds, are also purchasing stakes in soccer teams, driving cultural interest.
  • The shift reflects the lucrative potential of soccer franchises compared to traditional American sports.

Bezos's potential ownership of Liverpool represents a significant cultural shift and business strategy reflecting American billionaire trends in global soccer, further intertwining sports with celebrity culture.