Archive — US — techcrunch
Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
Klaviyo has acquired Agency, an AI-powered customer success startup founded by Elias Torres, who will become Klaviyo's CPO. The acquisition aims to enhance Klaviyo's AI products for 200,000 businesses. Torres, a serial entrepreneur, reunites with Klaviyo co-founder Andrew Bialecki, marking a significant step in combining their expertise in AI and marketing automation.
Key points
- Klaviyo acquires Agency, founded by Elias Torres in 2023.
- Agency raised $32 million from notable investors before the acquisition.
- Torres joins Klaviyo as Chief Product Officer, leading a 25-person team.
- Klaviyo aims to enhance its AI products, such as Composer and Customer Agent.
- Bialecki and Torres have a history of working together at Performable.
- Klaviyo completed an IPO in September 2023 at a $9.2 billion valuation.
- Despite stock challenges, both leaders believe in leveraging customer data to outpace competitors.
Why it matters
- The acquisition ties into the rise of AI in marketing and customer service.
- As of 2025, many companies are integrating AI to enhance customer experience.
- The deal reflects ongoing trends in SaaS consolidation and innovation.
- Elias Torres' previous exits highlight the booming startup and M&A landscape.
The reunion between Klaviyo and Elias Torres symbolizes a strategic move to innovate AI solutions for businesses, potentially transforming e-commerce marketing as AI continues to evolve.