Archive — US — techcrunch
Apple plans to make iOS 27 a Choose Your Own Adventure of AI models
Apple is set to release iOS 27 later this year, allowing users to select from different AI models for features like Siri and Writing Tools. This new capability, which includes generative AI from third-party apps, signifies Apple's shift to enhance user choice in AI experiences. The incoming CEO, John Ternus, seeks to advance Apple's AI strategy amidst perceptions of falling behind competitors.
Key points
- Apple to introduce iOS 27 with customizable AI model selection.
- Feature called 'Extensions' enables access to AI from various apps.
- Third-party models from Google and Anthropic are currently being tested.
- ChatGPT's future inclusion remains uncertain; could still be a choice.
- Tim Cook's transition to new CEO, John Ternus, coincides with this strategy.
- Apple strategizes to leverage existing hardware for AI experience rather than building new infrastructure.
Why it matters
- Apple's AI push reflects a broader trend in 2025 towards personalized user experiences in technology.
- Other tech companies are increasingly focusing on AI services, pressing Apple to enhance its offerings.
- The competitive landscape of AI is intensifying as more firms integrate AI capabilities into consumer devices.
The forthcoming iOS 27 may mark a pivotal change in Apple's approach to AI, offering users more flexibility and aligning with industry trends, as Apple seeks to assert its place in the competitive AI market.