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Grammarly rebrands to ‘Superhuman,’ launches a new AI assistant
Grammarly has rebranded as ‘Superhuman’ after acquiring email client Superhuman in July. The company launched an AI assistant, Superhuman Go, integrated into its extension, providing writing suggestions and contextual integrations with apps like Jira and Google Calendar. Users can currently test the assistant, and Grammarly aims to enhance AI features across its products, competing with platforms like Notion and Google Workspace.
Key points
- Grammarly acquired Superhuman in July and rebranded to ‘Superhuman’.
- Grammarly's core products will retain their existing names.
- Launch of Superhuman Go, an AI assistant for writing suggestions and email feedback.
- The assistant integrates with apps like Jira, Gmail, Google Drive, and Google Calendar.
- Future enhancements will allow fetching data from CRMs and internal systems.
- Current products available include different AI agents and a Pro subscription for $12/month.
Why it matters
- The rebranding trend is in line with similar moves by tech companies aiming to consolidate brand identity post-acquisition.
- The rise of AI assistants is a part of broader IT trends as companies increasingly integrate AI into productivity tools.
- Grammarly’s move to enhance AI functionality reflects competition with established productivity platforms like Notion, ClickUp, and Google Workspace.
Grammarly's strategic rebranding to ‘Superhuman’ and the launch of Superhuman Go signal a significant shift towards AI-driven productivity, enhancing its competitive stance within the evolving tech landscape.