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X pulls the ability to like and follow from its developer API’s free tier
Elon Musk's X is eliminating the ability to like and follow via its developer API's free tier to combat spam and bot activity. Free users will lose access to these features, while paid users will retain full capabilities. This move follows a series of API changes aimed at revenue generation and user experience improvement.
Key points
- X is cutting off the like and follow features from its API for free tier users.
- This decision aims to reduce fake engagement and spam on the platform.
- Paid users (Basic, Pro, Enterprise tiers) will not be affected and will have additional capabilities.
- Previous changes to the API showed a trend toward increasing revenue and restricting access.
- The API pricing for the basic tier escalated from $100 to $200 per month last year.
Why it matters
- This aligns with broader trends in the tech industry where platforms are managing abuse through stricter control over APIs.
- Historically, social media platforms have continuously adapted to control spam and improve user trust.
- The changes in API access reflect significant shifts in app monetization strategies observed in 2025, focusing on paid subscriptions and developer support.
By restricting key API functionalities for free users, X aims to enhance platform integrity, but this approach may alienate small developers, emphasizing the need for balanced access in evolving digital ecosystems.